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New Man
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JOE THOMAS


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Tracklisting:
1.E.R. 2. By Any Means 3. Why Just Be Friends 4. We Need To Roll 5. Man In Your Life 6. I Won’t Let Him Hurt You 7. New Man 8. Start Over Again 9. Approach 10. Sorry 11. Heart Behind My Eyes 12. Chameleon 13. I Will Again 14. Triple Black Room 15. Friends Don’t Let Friends 16. Special Friends 17. Magic 18. Sex Girl 19. Wanna Be Your Lover

It is a new day for premier soul man JOE Thomas. After ten years signed to Jive Records, where he recorded the platinum discs All That I Am (1997) and My Name is Joe (2000), he has decided that now is the time to start taking chances. “Nothing against being signed to a major label, but most of the time it's about what they want you to do as opposed to what the artist wants to do. I have nothing against Jive, but I really just wanted to be me. Seriously, I got tired of being held back.” Teaming-up with his manager of 15 years, Kedar Massenburg, who also serves as executive producer on the much anticipated project, Joe has come back stronger than ever.

Indeed, from the first listen to his soulful emancipation JOE Thomas,New Man (on 563 Music & Kedar Entertainment, distributed by Fontana Distribution), it is obvious from the looseness of his voice and the texture of his timbre that he was feeling a little different. In addition, Joe was also blessed with contributions from Nas, Game, Busta Rhymes, Mario and Trey Songz, Snoop Dogg and P. Diddy which will feature on the forthcoming remix album. “I only like working with people who can take their art to the next level. But, believe me, getting all the right folks for this project was a blessing.”

With a voice that is sweet as chocolate and strong as coffee, “Why Just Be Friends” is the perfect summer record detailing the carnal blight of dudes, as Joe explains, “gets caught in the friend zone too many times.” Produced by the Stereotypes, a crew hailing from Cleveland, Ohio, Joe says, “They passed along some tracks, and I was really digging what these guys were doing. I mixed the song myself in a home studio I have owned for about eight years. I call it simply, Joe's Crib Studio.” Admiring the genius and swagger of artists like Marvin Gaye and Donny Hathaway, Joe's songs also share the sacred/profane dilemma in his music that elevates beyond the arena of his peers. From the sweet as cherry Kool-Aide lyrics on “Man In Your Life” to lonely teardrops of “Sorry” to the freaky deke of “Triple Black Room,”

Joe continues to dig deep into his own psyche for the best material. “The artists who are my heroes, be it Marvin, Prince or Donny, were never too proud to reveal there true selves. It is impossible to be a true artists if your art isn't honest. Although it might hurt sometimes, I have no problem baring the realness of my life in the songs.” Coming across as a protector on the lush song “I Won't Let Him Hurt You,” the track has slight Asian touches in the music that is beautiful. “I spend a lot of time overseas, and those sounds are as much a part of my influence as soul or gospel. Once nicknamed “the Casanova crooner” by Hip-Hop Soul magazine, New Man proves that Joe has lost none of his spunk or flavor. If anything, dude has simply gotten better. Let's hear it for soul brother number one!


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